Use Cases

Introduction

This page will detail use case scenarios for various GrowthZone modules.

Marketing Automation

GrowthZone's Marketing Automation module is a powerful tool for your organization, providing a way to automate workflows of email communications and marketing materials. Here are some sample workflows.

Prospect Development

Let's say you are marketing a downloadable item of value such as some kind of relevant report, guide, cheat sheet, etc. You can gather contact information (names, emails) and permission to email these contacts; when they sign up for the downloadable item, they get added to a designated list/committee, which is tied to a Marketing Automation workflow that you have created for this purpose. This series will actually run in conjunction with the Lead Conversion series.

The purpose of the Prospect Development workflow is to take a contact that may be a complete stranger and to build a relationship, turning them into someone who knows, likes, and trusts your organization.